# BigCommerce Affiliate Program vs Divi Affiliate Program: Which Pays Better?
If you're evaluating ecommerce and website builder affiliate programs, the BigCommerce affiliate program vs Divi affiliate program comparison matters. Both programs offer recurring revenue potential, but they serve different publisher niches and have distinct earning structures.
This guide breaks down commission rates, cookie windows, approval processes, and audience fit so you can choose the right program for your traffic.
Verdict: which program should publishers choose?
Choose BigCommerce if you have an audience interested in enterprise-level ecommerce solutions and can drive sales from mid-market to large business decision-makers.
Choose Divi if you operate a WordPress-focused audience, recommend website builders and design tools to small business owners, or want easier approval and lower traffic requirements.
The deciding factors:
- Commission potential: BigCommerce pays higher per-transaction value ($200/sale) but requires fewer conversions. Divi pays recurring 25% but needs sustained customer retention to compound earnings.
- Approval ease: Divi is significantly easier to get approved for. BigCommerce requires demonstrable audience relevance and traffic quality.
- Audience alignment: BigCommerce suits B2B tech writers and ecommerce strategists. Divi suits WordPress bloggers and DIY website builders.
For most publishers with WordPress-focused audiences under 10,000 monthly visitors, Divi is the better starting point. For established tech publications with enterprise readership, BigCommerce offers higher earnings ceiling.
Cookie window
Both programs use a 90-day cookie window.
What this means for earnings
A 90-day cookie means a visitor who clicks your affiliate link has 90 calendar days to complete a purchase. If they sign up on day 45 and convert on day 88, you earn commission.
In practice:
- BigCommerce: 90 days is standard for B2B software. Decision cycles for ecommerce platforms often span 2-4 weeks of research, so 90 days provides adequate conversion window.
- Divi: 90 days matches WordPress ecosystem buying behavior. Most DIY builders decide within 1-2 weeks, so this window captures late-stage comparisons and retargeting clicks.
Impact on earnings: Both windows are industry-standard and roughly equivalent. Neither program disadvantages publishers. The 90-day window benefits you if you write evergreen content (guides, reviews, tutorials) that generates referral traffic months after publication.
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Network & reliability
Both programs operate in-house affiliate networks (not through third-party networks like Impact or Refersion).
BigCommerce Affiliate Network
- Tracking: Uses proprietary tracking; mature infrastructure
- Payouts: Monthly via ACH, PayPal, or wire transfer (minimum $50)
- Support: Dedicated affiliate manager for top-tier affiliates; email support for standard publishers
- Reporting: Real-time dashboard with click, conversion, and commission data
- Reliability: Strong track record; large public company (publicly traded); rare payment delays
Divi Affiliate Network
- Tracking: In-house system; reliable for WordPress ecosystem
- Payouts: Monthly via PayPal (minimum $50)
- Support: Email-based support; community forum access
- Reporting: Dashboard with real-time stats, customer tier breakdown
- Reliability: Solid reputation within WordPress community; Elegant Themes is established (since 2007)
Verdict on reliability
Both are equally reliable. BigCommerce has enterprise-grade infrastructure due to its scale. Divi is stable but smaller. Neither has documented tracking issues. Choose based on payment method preference (BigCommerce offers more flexibility).
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Approval requirements
The approval process differs significantly.
BigCommerce Affiliate Program: Medium difficulty
Requirements:
- Website or content platform with demonstrable traffic
- Audience aligned with ecommerce (business owners, developers, entrepreneurs, marketing professionals)
- 1-3 months of content history recommended
- Editorial guidelines (no paid search ads, no brand bidding, no misleading claims)
Timeline: 3-7 business days
Why it's selective: BigCommerce wants affiliates who can credibly speak to ecommerce strategy, not mass-market deal sites. They review for audience quality, not just traffic quantity.
Divi Affiliate Program: Easy approval
Requirements:
- Active website or platform (blog, YouTube channel, email list, social media)
- Any traffic level acceptable
- Minimal content history needed
Timeline: 24-48 hours (often instant)
Why it's accessible: Divi's lower price point and broad WordPress audience mean they can afford high affiliate volume. They filter poor performers through commission economics, not upfront approval.
Which is easier?
Divi is significantly easier. If you have a WordPress blog with 500 monthly visitors, you'll likely get approved. BigCommerce may decline you if your audience doesn't match (e.g., personal finance blog, unrelated niche).
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Features & program highlights
BigCommerce Affiliate Program
- Deep linking: Yes; link to specific product pages, category pages, pricing page
- Marketing materials: Logo files, banner ads (300×250, 728×90, 160×600), product imagery
- Promotional restrictions: No paid search ads on branded keywords, no misleading claims
- Bonuses: Tier-based performance bonuses for affiliates driving 20+ conversions/month
- Unique advantage: Access to BigCommerce case studies and platform demos for credibility building
Divi Affiliate Program
- Deep linking: Yes; link directly to theme/plugin pages, feature comparison, demo sites
- Marketing materials: Extensive resource library (demo sites, promo graphics, email templates)
- Promotional restrictions: Standard FTC disclosure requirements
- Bonuses: None (flat 25% recurring)
- Unique advantage: Lifetime recurring commission; no customer cap; community-driven support
Feature comparison
Both provide adequate marketing materials. BigCommerce's performance bonuses reward top affiliates, encouraging quality referrals. Divi's unlimited recurring structure means no earnings ceiling—larger affiliate lists compound indefinitely.
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Publisher fit — who should promote which?
Promote BigCommerce Affiliate Program when:
1. You have enterprise/B2B audience: Your readers are business owners, marketing directors, or entrepreneurs evaluating ecommerce platforms. Example: marketing blog, business strategy site, Shopify alternative comparison content.
2. You prioritize high transaction value: You'd rather earn $200 from one sale than $22 from one customer's first month. You have seasonal traffic spikes when platforms get maximum research attention (Q4, tax season).
3. You produce platform reviews and comparisons: You write detailed, authority-building content comparing BigCommerce to Shopify, WooCommerce, and Squarespace. This audience is sales-ready.
Promote Divi Affiliate Program when:
1. Your audience is WordPress-focused: You run a WordPress blog, development resource site, or design tutorial channel. Your readers actively use WordPress, Genesis, or page builders.
2. You want passive, recurring income: You're comfortable with lower initial payouts ($22/month per customer) because you expect 70%+ customer retention. You publish evergreen content that compounds referral value over time.
3. You need easy approval and low barrier to entry: You're a newer publisher (less than 2 months of content) or have a smaller audience (<5,000 monthly visitors) and want to start affiliate income immediately.
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FAQ
1. Can I promote both BigCommerce and Divi?
Yes. They serve different customer segments. BigCommerce targets ecommerce-first businesses; Divi targets WordPress-native websites. You could write:
- "BigCommerce for online stores" (for Shopify-alternative seekers)
- "Divi for WordPress sites" (for drag-and-drop WordPress builders)
These audiences rarely overlap, so promoting both creates minimal cannibalization.
2. Which program pays faster?
Both pay monthly on net-30 terms (commissions earned in September paid in early November). Divi pays sooner because it has lower minimum payout thresholds ($50 vs BigCommerce's $50, but Divi processes faster for smaller publishers). For earnings velocity, neither has advantage—both are monthly.
3. What's the churn risk with Divi's recurring model?
Divi customers typically retain at 60-80% monthly retention based on WordPress builder usage patterns. This means:
- A cohort of 30 customers in month 1 shrinks to ~18-24 by month 6
- However, you're simultaneously adding new referrals, so total earnings increase
- Risk: If your traffic drops 50%, recurring income also drops 50% (unlike BigCommerce's per-sale model)
Mitigation: Build diversified traffic sources (organic, email, social) to smooth recurring revenue.
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Disclosure
This article may contain affiliate links. If a reader clicks and buys through our links, AffiliPilot may earn a commission at no extra cost to the reader. This helps us maintain honest, independent affiliate program research.
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Final thoughts
The BigCommerce affiliate program vs Divi affiliate program choice depends on your audience and income priorities:
- Quick decision? Choose based on your existing content niche. WordPress bloggers → Divi. Ecommerce writers → BigCommerce.
- Unsure about audience fit? Start with Divi. Approval is faster, risk is lower, and you can test audience demand. Add BigCommerce later if you attract business decision-makers.
- Targeting established traffic? BigCommerce's $200/sale pays better if you can drive 2% conversion rates from high-intent searchers.
Both programs are legitimate, reliable, and worth promoting. The best choice is the one aligned with your publisher strengths.
Related: BigCommerce Affiliate Program vs Volusion Affiliate Program: affiliate program comparison