Affiliate comparison

Woocommerce Marketplace vs Gelato: affiliate program comparison

Compare Woocommerce Marketplace and Gelato by commission, cookie window, payout model, network, and publisher fit.

Last updated: Jul 17, 2026

Editorial verdictWoocommerce Marketplace has the stronger visible payout.

Use the commission table for economics, then validate audience fit, approval difficulty, and conversion intent before choosing a primary CTA.

Monitor both programs

Publisher economicsWoocommerce Marketplace vs Gelato

Metric	Woocommerce Marketplace	Gelato
Commission	20%	12%
Model	percentage cpa	percentage cpa
Recurring	Yes	Yes
Cookie window	90 days	90 days
Network	In-house	In-house
Approval	easy	easy

Disclosure: This comparison may contain affiliate links. We may earn a commission if a reader clicks and buys, at no extra cost to them.

Verdict

Woocommerce Marketplace has the stronger visible payout, but the better affiliate choice depends on your audience intent, approval odds, and conversion quality.

Publisher fit

Choose Woocommerce Marketplace when your readers are already evaluating Ecommerce. Choose Gelato when its offer, pricing, or brand positioning better matches the content angle.

What to monitor

Commission changes
Cookie-window changes
Redirect and affiliate ID stripping
Landing page changes that reduce conversion rate

Woocommerce Marketplace20% recurringJoin Woocommerce Marketplace

Gelato12% recurringJoin Gelato