Email marketing platforms are among the most profitable niches for affiliate marketers. If you're comparing Sender.net Affiliate Program vs Brevo, you're looking at two established players in the email service provider (ESP) space. Both offer recurring commissions, easy approval, and solid tracking infrastructure—but they differ in commission rates, feature emphasis, and ideal publisher audiences.
This guide breaks down the key differences to help you choose the right program for your audience and revenue goals.
Commission Comparison
Sender.net Affiliate Program: 35% Recurring
Sender.net offers 35% lifetime recurring commission on all paid plans—meaning you earn 35% of every monthly subscription payment for as long as the customer remains active.
Brevo: 20% Recurring
Brevo offers 20% recurring commission on paid subscriptions, also lifetime recurring.
Real-World Earnings Scenario
Assume you send 1,000 clicks/month with a typical 2% conversion rate = 20 new signups.
Average customer LTV estimates (based on typical ESP pricing):
- Starter plan customer: ~$30–50/month average lifetime
- Mid-tier customer: ~$150–300/month average lifetime
- Enterprise customer: $500+/month
Monthly recurring earnings (conservative scenario: mix of starter/mid-tier):
| Program | Monthly Conversions | Avg. MRR per Customer | Commission Rate | Monthly Recurring Revenue |
|---|---|---|---|---|
| Sender.net | 20 | $80 | 35% | $560 |
| Brevo | 20 | $80 | 20% | $320 |
Difference: $240/month in favor of Sender.net (75% higher earnings).
Over 12 months with a stable customer base, that $560 recurring revenue from Sender.net significantly outpaces Brevo's $320.
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Cookie Window: 90 Days Both
Both programs feature a 90-day cookie window—meaning if a visitor clicks your referral link and signs up within 90 days, you earn the commission.
What This Means for Your Earnings
- Standard for the industry: 90 days is competitive and fair for B2B SaaS
- Recurring advantage: Even if a customer converts on day 89, you'll earn recurring commissions for months or years (as long as they stay subscribed)
- Re-targeting opportunity: You have a full quarter to capture interested readers who don't convert immediately
The 90-day window is nearly identical between programs, so this isn't a deciding factor.
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Network & Reliability
Both Sender.net and Brevo run in-house affiliate networks—they manage tracking, payouts, and publisher relationships directly rather than through third-party networks like Impact or ShareASale.
Pros of In-House Networks
- Direct relationship with program managers
- Faster issue resolution
- Transparent tracking (no middleman)
- Custom deal structures possible for top publishers
Potential Concerns
- Limited API integration compared to multi-network platforms
- You'll manage two separate dashboards if promoting both programs
- Performance data isn't consolidated across programs
Tracking Accuracy & Payout Consistency
Both programs use standard pixel-based tracking and offer reliable monthly payouts. Neither has a notable reputation for tracking issues or delayed payments. If you have concerns about specific tracking problems, both provide dedicated support channels for affiliates.
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Approval Requirements: Easy Approval for Both
Both programs explicitly feature easy affiliate approval, with minimal friction for new publishers.
What You'll Typically Need
For Sender.net Affiliate Program: 1. Active website or content platform with regular email marketing content 2. Traffic source disclosure (blog, newsletter, YouTube, etc.) 3. Commitment to promoting honestly (no spamming or misleading claims) 4. Standard tax/payment information
For Brevo: 1. Established web property with relevant audience 2. Clear explanation of how you'll promote (content, paid ads, etc.) 3. No false claims or unethical promotion methods 4. Tax and payment details
Approval timeline: Typically 1–3 business days for both. Rejections are uncommon unless you're promoting from a spam domain or haven't disclosed your promotional methods.
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Features & Program Highlights
Sender.net Affiliate Program Strengths
- Higher commission rate (35%) – clear standout for affiliate earnings
- Affordable positioning – easier sell to budget-conscious audiences
- Educational resources – email marketing guides and templates (useful for content writers)
- Transparent pricing – simple plan structure makes pitching easier
- International appeal – supports users in 190+ countries
Brevo Program Strengths
- Advanced automation tools – appeals to higher-tier users building complex workflows
- Strong brand recognition – existing customers already trust Brevo
- Multi-channel features – SMS, WhatsApp, push notifications (beyond email)
- Enterprise credibility – better for B2B/SaaS-focused publishers
- Marketing collateral – Brevo provides more pre-built promotional assets
- Higher LTV potential – enterprise customers generate higher recurring fees
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Publisher Fit: Who Should Promote Which?
Promote Sender.net Affiliate Program When:
1. Your audience is price-sensitive startups or solopreneurs – Sender.net's lower cost and straightforward pricing resonate with bootstrapped founders and early-stage businesses 2. You focus on budget/cost-saving content – "Best affordable email tools," "Free alternatives to MailChimp," or "Email marketing on a budget" content naturally leads to Sender.net recommendations 3. You want to maximize commission earnings per referral – The 35% rate makes even small customer bases profitable
Promote Brevo When:
1. Your audience includes SMBs and mid-market companies – Brevo's advanced automation and multi-channel features appeal to growing businesses with mature marketing operations 2. You're already embedded in the Brevo ecosystem – If you're a customer or use Brevo's tools, authentic recommendations carry more weight 3. You create enterprise/technical content – Deep-dive guides on automation, segmentation, and CRM integration align better with Brevo's feature set
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FAQ: Publishers' Common Questions
Q1: Can I promote both Sender.net and Brevo simultaneously?
Yes, absolutely. Many publishers promote both programs to different audience segments. Sender.net appeals to budget-conscious prospects, while Brevo attracts customers needing advanced features. You can also test which performs better with A/B testing and analytics tracking.
Q2: Which program has better customer retention (for stable recurring revenue)?
Both platforms have solid retention rates in the 85–90% range annually. Sender.net's lower cost reduces churn among price-sensitive users, while Brevo's feature depth creates higher switching costs for enterprise customers. For your affiliate earnings, stable customer bases in either program generate predictable recurring revenue—the difference is the commission percentage, not retention quality.
Q3: Do either program allow paid advertising (PPC, social ads)?
Sender.net: Allows paid traffic (Facebook, Google Ads, etc.) with disclosure requirements. Brevo: Also permits paid traffic but recommends disclosing affiliate relationships clearly.
Check each program's current terms, as affiliate policies can update. Both programs prohibit misleading ads and trademark bidding in most cases.
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Conclusion
The Sender.net Affiliate Program vs Brevo decision hinges on commission potential and audience alignment. Sender.net's 35% recurring commission gives it a significant earnings advantage, making it ideal for affiliate publishers focused on volume and margin. Brevo suits publishers with enterprise-focused audiences or existing familiarity with the platform.
Both programs offer identical 90-day cookie windows, easy approval, and reliable in-house tracking. Test both if your audience is broad enough—you'll likely find complementary promotion opportunities across segments.
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